Category Archives: Michael Chudi Ejekam

From the Michael Chudi Ejekam Blog: Top African Nations for Retail Development

Michael Chu'di Ejekam, Michael Chudi Ejekam, Michael Ejekam, Michael Chudi Ejekam Retail

Michael Chudi Ejekam is known for his work in the retail development sector throughout all of Africa. He has had a hand in numerous projects, often with a focus on Sub-Saharan Africa and his motherland of Nigeria. AT Kearney recently published its African Retail Development Index and rated countries based on various aspects, such as market attractiveness, country risk, market saturation, and time pressure, to determine which ones were the most desirable for retail development. Which ones came out on top? You’ll find the answers below, in this Michael Chudi Ejekam blog.

1. Gabon

The prior report listed Gabon as number five, but the recent increase in growth helped it earn the top spot this time around. According to the report, Gabon has the most stable middle-class, and one of the highest per-capita income levels of any Sub-Saharan nation, which sits at around $21,000. Moreover, newcomers to the market don’t face serious struggles due to heavy competition because it’s just now beginning to blossom.

2. Botswana

For similar reasons, Botswana climbed from number eight to number two on the list this year. The country has a very diverse economy, drawing revenue from mining, agriculture, and tourism. It’s a natural place for retailers to head to, and many of the big players in retail have become well-established already. Choppies, for example, has more than 70 locations there. This makes it more difficult for a newcomer to get established, though companies with a unique proposition or product still do well and the market continues to grow.

3. Angola

GDP growth makes Angola a very attractive place to do business. In these terms, it’s one of the fastest growing areas, with a 7% annual increase. However, it is still small (approximately 1/8 the size of Nigeria) and the middle-class population is nearly non-existent. Businesses that do well in Angola recognize this, and tend to cater to only the affluent Angolans or the very budget-conscious consumers.

4. Nigeria

Despite economic struggles, Nigeria remains a powerhouse for retail development. The population is massive, plus the middle-class is large and growing. Many citizens still favor local shops and small outlets, but the increase in urbanization is changing this as well. Numerous malls have been constructed and big companies like Shoprite have put down roots. Companies that do very well right now are catering to the loyalty of Nigerians, and are using locally-sourced goods whenever possible.

These four countries beat out all others, including South Africa, in terms of desirability for retail development. As time passes, we’re sure to see great things emerge from these markets, and positive results from those who enter them with a sound business plan.

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From the Michael Chudi Ejekam Blog: Emerging Commercial Real Estate Trends

Michael Chu'di Ejekam, Michael Chudi Ejekam, Michael Ejekam, Michael Chudi Ejekam Retail

Michael Chudi Ejekam has been active in the commercial real estate market both in Africa and in the United States. With a core focus on selecting strong real estate investments, he’s had a hand in the creation of millions of dollars in retail space. Naturally, the real estate market in Africa is different than that of the United States, and the rest of the world for that matter, but we are seeing some global trends in how entrepreneurs are making the most of their space and paving the path to success. While the deals that Michael Chudi Ejekam helps bring to fruition are a catalyst, it’s the strategies we’re seeing implemented now that are helping businesses reach new heights in our increasingly connected world.

Shared Space

Although we’re all familiar with the model of having an anchor store or two paired with other smaller venues, one of the newest trends puts multiple retailers under a single roof in a shared space. It’s akin to a traditional market, yet in a formal retail setting. Google is one of the best-known brands to do this. The company launched an immersive shop inside Currys PC World, a London department store. The goal of the Google store was to give consumers a chance to try out Google products and truly experience them before they made a purchase. The company says they plan to open more using the same model.

Pop-Up Shops

Short-term spaces are nothing new, either, but we’re seeing more of them in the formal setting as well. While traditionally reserved for holiday or seasonal goods, and perhaps even a roadside stand could be considered the same, today’s pop-up shop is highly organized. The trend may have begun as landlords who could not fill long-term spaces agreed to short-term leases, but the concept has blossomed into certain venues only offering up retail space for short periods of time. There are now even companies that specialize in connecting landlords with tenants in a peer-to-peer marketplace. While still used for seasonal goods, pop-up shops have also become an attractive option for businesses that want to improve branding efforts or increase awareness of their normally online enterprise.

Commingling Real World and Online Experiences

Many of the big-name brands, like Target and Amazon, have started creating hybrid stores. These shops have a limited amount of merchandise, giving consumers the opportunity to hold and experience a product before they buy it. This is immensely important in the tech industry, and this is where Amazon shines. Their stores are primarily billed as bookstores, but they have Kindles and other devices, as well as classes on how to use them, so consumers feel more comfortable and familiar with their products. When shoppers don’t find the book they’re looking for in the store, seamless ordering is just a click or a tap away.

As emerging markets continue to grow, these trends throughout the world will likely come into play. Retail has come a long way, and these strategies will help usher them into entrepreneurial success.

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From the Michael Chudi Ejekam Blog: 7 Nigerian Retail Industry Facts

Michael Chu'di Ejekam, Michael Chudi Ejekam, Michael Ejekam, Michael Chudi Ejekam Retail

Michael Chudi Ejekam is an expert in Nigerian retail, investing, and commercial real estate. Presently, the growth of the retail revolution has slowed some, but it is still a very strong sector that is absolutely primed to take the country to the next level in the coming years. The Michael Chudi Ejekam Blog has gathered seven interesting facts about the market that sets Nigeria apart from the rest of the world. Take a look; you’re bound to see some new information.

Facts About How Nigerians Shop

  1. Nigeria is poised for growth where supermarkets are concerned. In Kenya, around 30% of the population has shifted to formal retail supermarkets and around 60% of South Africans have as well. In Nigeria, just 2% of the population makes use of supermarkets, which likely has more to do with limited options and accessibility than anything else.
  2. Nigerians with Internet access like the convenience of shopping online. In a study performed by PayPal, 90% of people used the net to shop in Nigeria, compared to 60% in Kenya and 70% in South Africa. Experts say that brick-and-mortar retailers can boost sales by commingling their options and by offering point-of-sales devices and customer-driven kiosks on-location.

Facts About Nigerian Consumers

  1. Consumers feel optimistic about their futures- more so than those in other countries. Almost three-quarters of people surveyed say their finances will be much better off in as little as two years. When consumers in other markets were asked the same question, just 66% of South Africans agreed. Only 52% of Kenyans could say the same.
  2. Consumers are both brand and budget-conscious. One of the biggest factors for consumers in the region when considering what to purchase is still the cost. A whopping 37% prioritize this over everything else. The second major factor is quality, with 31% saying they will go for a brand that they believe to be high-quality, often choosing the same option again and again because it’s trustworthy.

Facts About the Market

  1. Nigeria is ranked one of the top countries in Africa for consumer demand potential. The country trailed close behind South Africa and Mauritius, topping Morocco by one slot and Kenya by 12.
  2. The market lacks brand diversity. One of the biggest needs uncovered by research is that very few brands are available and the majority of Nigerians are willing to try new products if they’re high-quality and have a good reputation.
  3. Retail and wholesale make up a large portion of the GDP. The market presently accounts for 16.4% of the GDP and with urbanization and the population growing, is expected to continue to be a solid investment opportunity.

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